Episode 93: Social Media for Realtors and Small Businesses: How to Turn Posts Into Clients (Without Posting Daily)

Most real estate agents and mortgage brokers are showing up online… but not seeing real results.

In this episode of The Real Deal Pod, Allister Carrington and Geoff Lee sit down with Jennifer Robertson of My Marketing Maven to unpack a clear, proven approach to social media marketing that actually drives business—not just visibility.

If you’ve been posting consistently but not turning content into conversations or clients, this episode gives you the structure and strategy you’ve likely been missing.

In this episode, we cover:

How to build a consistent, effective social media strategy for real estate
A simple formula for creating posts that drive engagement and generate leads
Why likes and views don’t matter—and what actually moves the needle
How to position your personal brand to build trust and authority online
When it makes sense to outsource your marketing and focus on revenue-generating activities

Connect with Jennifer Robertson (My Marketing Maven):

Instagram: @mymarketingmaven
Website: mymarketingmaven.ca
Email: [email protected]

This isn’t about doing more for the sake of it—it’s about doing the right things, with intention.

If your goal is to attract clients, strengthen your brand, and create consistency in your business, this episode will show you how to get there. 🚀